Home

Merchant Login

Affiliate Login

Marketplace

CPM PPC Price Calculator


This Calculates how much you pay per click based on CPM (cost per thousand impressions).

CPM (cost per thousand):
Click Through Rate (%):
 
 
Calculating CPM
CPM (Cost Per Thousand Impressions) is the industry wide unit used to set pricing for ads. If the publisher charges $4.00 CPM, you pay .4 cents every time your ad is displayed on a website regardless of how many times your banner ad is clicked on. To see what you will pay for a visitor to your site, you want to measure the Cost Per Click (CPC). If you get a 1% CTR (click through rate), you should get 10 visitors to your site for $4.00 or 40 cents per visitor.
 
The difference between CPC, CPM, and CPA
The common method of determining the price of an ad is in CPM. For every thousand times your ad is displayed, you will be charged X amount of dollars, regardless of how many clicks you get. With CPC (cost per click), you pay a price every time your  ad is clicked on, regardless of how many times it is displayed. With CPA (cost per action), you pay when an action is completed, such as a purchase, lead sign-up, etc. Evaluate the pros and cons of each method before starting a new online campaign.
 

Support Center

 

Affiliate / Publishers
 
Merchant / Advertisers
 
Affiliate / Publishers FAQs
 
Merchant / Advertisers FAQs
 
 

Free Tools

 
Offer Match - New!
 
Affiliate Link Cloaking
 
Cost-Per-Thousand Calculator
 
CPM Based Cost-Per-Click
 
PPC ROI Calculator
 
Maximum PPC Calculator
 
Email Campaign ROI Calculator
 
Web Marketing News and Blogs...
 
Marketplace Feeds  PayAff Affiliate Network Marketplace Feed
 




Support & Tools Center    Contact Us    About Us    Policies    Advertise    Affiliate Program

© 2006-2008 PayAff.com All rights reserved.