Glossary

EPC - Earnings Per Click. The total commission by the total number of clicks. Example: if you affiliate link generates 100 clicks and you earn $10.00, your EPC is $0.10.

Conversion % - This is the percentage of converted sales/leads for all clicks generated. Example: If you generate 100 clicks and 5 of those users purchase or sign-up, you have a 5% conversion.

Click - When a user clicks on a merchant link and is redirected to the offer landing/sales page, a "click" is counted.

Creative - This is a merchant offer campaign's individual promotional link: text links, banners, etc..

Payout - Affiliate Commission. This is the amount you earn for each sales or lead. Pay-Per-Lead (PPL) offers have flat-rate payouts while Pay-Per-Sale (PPS) offers can pay a percentage of the referred total sale in addition to a flat-rate payout.

Lead - When a user fully completes a signs-up for a merchants offer for a newsletter, free information, subscription, etc.. a "lead" record is recorded.

Sale - When a user successfully completes a purchase from the merchants offer sales processing page, a "sale" is recorded.

If you need more details, please contact our support center.